Not every project becomes part of a grand feast—they aren’t all pieces of a large integrated campaign or even make it through to production, but that doesn’t mean they aren’t worth sharing. So below you will find an assortment of creative “appetizers,” works created for smaller assignments, ad hoc pieces, and concepts that never came to fruition.
MIXT is a fast casual salad eatery in California, Arizona, and Texas. I worked on social, digital, and email across several campaigns and ad hoc hygiene content.
CD/Copywriter:
Julie Blakely
CD/Art Director:
Brad Kayal
AD/Designer:
Me
Copywriter:
Maddy Cormier
An all-female team came together to show just how weird parenthood can be (with some of the scenes even inspired by real stories from the team). Parents have a lot of questions, but “is my child’s shampoo safe?” shouldn’t be one of them.
Creative Director:
Aryan Aminzadehn
Art Director:
Me
Copywriter:
Brianna Gross
Director:
Java Jacobs
Editor:
Glorily Velez
For the launch of Bolla, a new sportsbook making its debut in Brazil, we embraced Brazilian Street Culture, and partnering with the talented directing duo Brendo+Gonfiantini. Our dynamic campaign included a captivating video and engaging social media cinemagraphs, introducing Bolla sports book with a touch of Brazilian flair.
Executive CDs:
Jamie Barrett
Todd Eisner
Art Director:
Me
Copywriter:
John Vasiliades
Directors:
Brendo+Gonfiantini
Everyone knows Bitly, but few know they do more than URL shortening. They came to us to create a digital and social campaign that tells businesses of all shapes and sizes that Bitly has a suite of offerings, including QR code generators and link-in-bio portals. We evolved their brand look and feel for the campaign and worked with illustrator Daniel Simonelli, who I had worked with previously on a campaign for Dignity Health.
CD/Copywriter:
Julie Blakely
CD/Art Director:
Brad Kayal
AD/Designer:
Me
Copywriter:
Brianna Gross
Illustrator:
Daniele Simonelli
In addition to the outward campaign, we were also tasked with developing new core values and bringing them to life within their company culture. With the help of our strategy team, Bitly’s new core values are Be a Catalyst, Take Ownership, Champion DEI, Show Integrity, and Have Fun. We were only scoped for one round of creative ideation, but below are a few of our favorite ideas.
Executive CDs:
Jamie Barrett
AD/Designer:
Me
Copywriter:
Brianna Gross
Inviting speakers for TED-talk style presentations on our core values. Industry insiders or prominent figures will share personal and professional stories that embody each value. For instance, Erika Cheung, the renowned Theranos whistleblower, might speak about integrity.
Matter Channel: MatterBot is a Slack plugin that creates a channel and templated shoutouts that we would theme around the different values.
Custom Emoji: Each core value could feature a different icon or mascot to represent it throughout company collateral, including custom emoji for Slack.
We’ll work with different artists to create murals inspired by the five core values. These murals will be featured in Bitly offices and company Zoom backgrounds, connecting all Bitizens together, regardless if they are working onsite or online.
Every year on Values Day, leadership can give a fun, interactive presentation that looks at the events of the year—from within Bitly and out in the world—through the lens of our values.
For example, we could talk about how Lizzo Took Ownership when she removed a slur from her song, and how Doug in Sales Took Ownership when he led the team to change its tactics.
The Art of Money is a visual concept for Wealth Enhancement Group, a detail-oriented financial advisory group, emphasizing wealth management as a craft. We used a humanist typeface and creatively deconstructed elements from currency design to invoke a sense of craftsmanship. The scalable design approach works well in various formats, from abundant wild postings to simplified digital banners. Though this concept was never really produced, I would have loved the opportunity to explore this direction further.
Executive CDs:
Jamie Barrett
Todd Eisner
CD/Copywriter:
Tom Kropp
ACD/Sr. Designer:
Carolina Penner
AD/Designer:
Me
Jr. Designer:
Annika Ide
Photo Swipe:
Brook Pifer
Jason Schmidt
The Selby
Samsara is an IoT (internet of things) business that uses a mix of software and hardware to track, monitor and analyze various touchpoints within their clients’ operations. Their mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
This campaign was part of a pitch that was ultimately not won, but this is *my* portfolio and I want to showcase a great campaign and the creative effort that went into it.
As a B2B brand centered around technology, it’s easy to lose sight of the people at the center. We want to demonstrate our respect and understanding of their world and inspire them to reach for their next level of performance. We’ll draw inspiration from sports photography, where the workers are the heroes of the shot and their strength, power, and realness is palpable. Graphics will be used to complement our photography-forward campaign, with a holding shape inspired by the logo and abstract linework inspired by Samsara features.
Executive CDs:
Jamie Barrett
Todd Eisner
AD/Designer:
Me
Copywriter:
Brianna Gross
Photo Swipe:
Brian Doben
Corey Arnold
Rob Howard
