Meyer Sound is a leader in professional audio equipment, specializing in large speaker arrays for concert and event venues. One of their newest models, Panther, is the culmination of years of research and refinement, so Meyer Sound wanted to launch with a reverberating roar.
Panther raises the bar by being louder, lighter, smaller, and more affordable—all features that have long been requested by our ultra-niche audience. Those requests are at the heart of our campaign, literally—their voices echo throughout the video, sharing their desires and teeing up our reveal. We took inspiration from BTS concert venues, sleek and electrified noir aesthetics, and musical references with the power to carry the whole thing forward.
In partnership with Scholar and Ears Up, we crafted an announcement video with all the oomph of sitting front row. We further extended the campaign into print, digital and social, maintaining Meyer Sound’s distinctive brand look and feel.
Moodboard, BTS, early layouts, and canned concepts.
