Kustomer is a digital platform that helps businesses of all sizes streamline their customer service. We developed a new brand campaign that could be used for a variety of upcoming initiatives, including their booth at 2023’s ShopTalk convention, a sweepstakes event, and continued communications for their free trial.
The campaign centers around a simple copy construct—with Kustomer, you get more of what you want and less of what you don’t want. We worked with UK-based illustrator Ryan Todd to bring the whimsical sing-song nature of the headlines to life. Ryan’s style is clever, simple, and streamlined—a strong tie to the brand and the Kustomer platform.
Early layouts and canned concepts from different phases of the project, including a time when our brief was heavily focused on their sweepstakes.
