Strategically, our task was to highlight eBay’s large catalog of refurbished products through the lens of “right product, right condition, right price” (a tagline used for several of their verticals) in a series of :15 spots.
During creative ideation with my copywriting partner, I had the idea to focus on the eBay shipping box as a branded portal where a stream of refurbished products could appear to aid people with their unique problems.
In addition to the spots, this integrated campaign includes digital banners and social, where we translated the whimsy of our video campaign and box into eBay’s brand look and feel.
Video moodboard, BTS, early concepts (that were developed for a different brief), and testing results.
