California Coastal Commission

CA Costal Cleanup Day

You are bigger than you think

The facts about marine debris are astonishing and can make you feel small and insignificant, it feels like you can’t make a difference. To counter this sentiment and inspire Californians to participate in 2023’s California Coastal Cleanup Day, we crafted a unique look and feel that draws upon the aesthetics of surrealistic collages. By playing with scale, we can convey an inspirational message: actually, you can have a big impact on preserving your coasts.

  • Media: OOH + Social + Direct Mail + T-shirts
  • Executive CD: Todd Eisner
  • Design Director: Ted Bluey
  • Art Director/Designer/Copywriter: Me
  • Jr. Designer: Annika Ide
  • Photographer: Brad Kayal
  • Strategist: Kevin Albrecht

The Work

Peak Behind the Curtain

Moodboards, BTS, and early WIP layouts.